Portfolio
Digital marketing
CMU
Can Do Campaign
Recruiting students to enroll on campus during a global pandemic was challenging enough. CMU also launched a new brand. The Can Do campaign pulled together disparate efforts to make it easier for students and their families to enroll into a unified presence with a TV spot, website and social posts. The campaign was created in a week after the announcement was made.
Blog
Ghostwriter for 23 blog posts as the director of admissions for the CMU Admissions Blog- Class of 2021. Blog aided in moving students and parents through the admissions cycle and had a 25% open rate.
SVSU
NEXT STEPS WEBPAGE
Every student admitted to SVSU is invited to go to www.svsu.edu/next-steps, a clear, easy-to-scan, step-by-step process of how to enroll. I initiated the concept, coordinated copy with five different offices. Pageviews are 3X higher than number of students admitted, showing strong and reoccurring visits by new admits. Registration for freshmen orientation, the desired call to action, was trending higher earlier than previous years in 2018.
College Pages - College of Business & Management
(1 of 6)
Students may say, “I want to major in business,” but be unfamiliar with the breadth of options offered by the College of Business. In 2017-2018, together with our agency partner, SVSU launched redesigned landing pages and a “Cardinal Close Up” video for each of the five colleges and pre-professional programs. I wrote brand-aligned content for each introduction, identified statistics and a profile for each. I also partnered with cross-functional areas of the university to achieve desired functionality of the academic program listing. When the new pages were launched in December 2017, there was a 55% increase in page visits over the previous year.
College pages - pre-professional
(2 of 6)
This webpage brings two distinct programs— pre-law and pre-health profession programs— under one umbrella. I wrote brand-aligned content for each introduction, identified statistics and a profile for each. The programs are independent of any college, and information about the success of SVSU students is highly sought after by incoming students and parents. It also added student stories with each program.