PORTFOLIO

SOCIAL MEDIA

CMU

GRADS ON FIRE Profile

Interviewed alumni like Scott McNeal and selected soundbites for video to align with We Do brand. Wrote social media captions, for LinkedIn, Facebook and Twitter. Full video can be viewed at: https://youtu.be/9lPy7rUpWXc.

Integrated Campaigns

Wrote social posts on brand, coordinating with admissions and recruiting campaigns. Timing of social posts aligned with emails to targeted audiences.

Promoting Livestream

As the pandemic kept students from visiting campus, we hosted LiveStream events to connect prospective students with successful alumni. To read Kayla’s full written profile go to: https://www.cmich.edu/stamp/Pages/kala-wilburn.aspx.

SVSU

We Shakespeare

Wrote emotive social media posts to tease new #WeCardinal campaign.

empty nest

In August 2018, parents of a SVSU freshmen were featured in People magazine, poking fun of their empty nest. I coordinated a photo shoot to acknowledge their joy, and promote SVSU’s high ranking housing in this social media post.

holiday posts

Wrote posts capturing the essence of the SVSU brand to celebrate Holidays.